#media strategy

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Forbes
5 days ago
Media industry

Council Post: Why Earned Media Is The Force Multiplier For Sales And Marketing

Earned media fuels the communications ecosystem through credibility and reach, impacting brand awareness and business growth significantly. [ more ]
Poynter
3 months ago
Media industry

CNN sets its sights on a world outside of TV - Poynter

CNN's new head, Mark Thompson, believes that the future of news is not linear TV, but rather digital platforms like smartphones.
Thompson plans to combine all of CNN's news operations under one umbrella to create a true multimedia strategy. [ more ]
The Drum
2 weeks ago
Marketing

Why agencies must live and breathe 'breakthrough' thinking for brands

Partnerships between brands, agencies, and media owners need to evolve in the new communications economy for success. [ more ]
Exchangewire
2 months ago
Marketing

Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

Data-driven decision-making is crucial in advertising.
Efficiency and innovation in advertising need to be balanced. [ more ]
Digiday
5 months ago
Marketing

23andMe bucks the linear TV decline with its return to the ad channel

23andMe, a biotechnology company, has returned to linear broadcast advertising to leverage the broad reach and storytelling capabilities of linear television.
The company's decision to return to linear advertising was driven by the impactful and unbelievable stories they received from customers for their campaign. [ more ]
www.fastcompany.com
1 month ago
Graphic design

They made some of Nike's best ads for almost 20 years. Now they have a new agency

The trio behind iconic Nike campaigns opens new ad shop in LA.
Someplace offers brand strategy, creative development, production, and media strategy. [ more ]
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